Microcatalogs are microeditions containing information about different products from a specific retailer. They are catalogs to be viewed on a mobile phone.

Chain stores and department stores can now send their product catalogs to mobile phones in a graphic, browseable way, with a similar look and feel as the paper version, at a lower cost.

Microcatalogs create a new information channel to reach the consumer, presenting promotions and offers in a unique manner.

The technology behind Microcatalogs allows a better monitoring process allowing one to more accurately weigh the efficiency of the marketing campaign, and facilitating bidirectional interaction between the potential client and the provider.